Most agents asking about real estate video pricing have already been quoted a number that didn't make sense, too cheap to be anything more than a phone recording, or too vague to compare against anything. The honest answer is that real estate video in Sydney and NSW runs from around $1,500 for a straightforward walkthrough to $4,500 and up for a full cinematic package, and the gap between those numbers comes down to three things: what's being filmed, how it's being filmed, and how long it takes to turn around.
A video quote isn't really about the property, it's about the shoot. A two-bedroom apartment with good natural light and a straightforward floor plan takes less time to film and edit than a five-bedroom house with a pool, multiple living areas, and a garden that needs daylight and a clear sky to look right. The square footage matters less than the number of distinct spaces that need their own shot setup.
The second variable is equipment. A walkthrough shot handheld or on a gimbal is a different cost base to one that also needs a drone operator, a second camera for interior detail shots, or lighting gear for a property with poor natural light. Every piece of equipment on a shoot adds setup time, and setup time is what actually gets billed, not the finished runtime of the video.
This is where most confusion comes from. A $400 walkthrough and a $1,500 walkthrough can both be called the same thing by the person selling them, but one is a single continuous handheld pass with no colour correction, and the other is shot in deliberate sections, graded to match the property's actual light and tone, and cut with pacing that holds attention instead of wandering through empty hallways. The word "walkthrough" doesn't tell you anything about the process behind it.
618 Media runs three packages for real estate, built around what most Sydney and NSW listings actually need rather than a one-size-fits-all rate card.
The Standard package, from $1,500, covers a full walkthrough video with colour grading, background music, and a 2-3 day turnaround. This is the right fit for a typical listing where the property speaks for itself and the brief is to show it clearly and move on. The Premium package, from $1,900, adds drone footage and a more polished lifestyle edit with a social cut included, useful when the property has an exterior worth showing from above, a view, a pool, a large block, or when the listing needs a version built specifically for Instagram and Facebook. The Cinematic package, from $4,500, is the full treatment: aerial footage, a lifestyle narrative rather than a straight room-by-room pass, an on-camera agent introduction, and a full social delivery suite. This tier suits premium listings where the video itself is part of the marketing story, not just a supporting asset.
These are estimates only. Every project is quoted individually based on the brief. Use the Video Project Calculator or contact the team directly for a tailored figure.
Aerial footage is the single biggest jump in a real estate video quote, because it's not just an add-on shot, it changes the whole production. A drone operator needs clear weather, airspace awareness around flight paths and no-fly zones, and enough battery and setup time to get a handful of usable passes. For a waterfront property, a large block, or anything where the land itself is part of the pitch, it's usually worth it. For a one-bedroom unit on a busy street, it rarely moves the needle.
Research from Real Estate Business has pointed to video listings generating significantly more buyer enquiries than photo-only listings, and aerial footage is consistently the shot that gets shared the most on social, which matters if the brief includes social reach as part of the marketing plan.
If you're not sure whether a listing needs drone coverage, ask whether the exterior, the land, the view, or the street itself is part of the sell. If the answer is yes, it's worth the upgrade. If the property's value is entirely in the interior finish, the ground-level package will do the job just as well for less.
A property isn't priced by square metres, it's priced by how many separate shot setups it needs. A studio apartment might need four or five shots total. A five-bedroom house with a separate living room, dining room, study, and outdoor entertaining area can need fifteen or more, each with its own framing, light check, and small styling adjustment. More spaces means more time on site, and more footage to sort through and cut in the edit.
Standard turnaround on a real estate video is 2-3 business days. That's enough time to shoot, grade, and edit without rushing the parts that actually matter, like making sure the colour grade matches how the property looks in person rather than how the camera's auto white balance interpreted it. A same-day or next-day turnaround is possible when a listing is up against an auction date or a portal deadline, but it comes at a premium because it means reprioritising the edit queue, not because the footage itself is any different.
For most listings, yes, but it's worth being specific about why. Photos are still the primary format buyers scroll through on property portals, and video doesn't replace that. What video does is give a buyer a sense of how the spaces connect to each other, which a static gallery can't show no matter how good the individual shots are. It also gives agents a far more shareable asset for social media, where a 30-45 second cut consistently outperforms a photo carousel for engagement, a pattern Wyzowl's annual video marketing research has tracked across industries for years, not just real estate.
The properties where video pays for itself most clearly are the ones with something to show that a photo genuinely undersells: flow between living areas, a view, natural light that changes through the day, or an outdoor space that's part of the lifestyle pitch. For those listings, the cost of video is small against the premium a well-marketed property can command.
| Package | Starting Price | What's Included |
|---|---|---|
| Standard | From $1,500 | Walkthrough video, colour grade, background music, 2-3 day turnaround |
| Premium | From $1,900 | Walkthrough plus drone footage, polished lifestyle edit, social cut included |
| Cinematic | From $4,500 | Full cinematic treatment, aerial, lifestyle story, agent intro, social suite |
Not sure what video you need? Use our free Video Project Calculator to get a tailored recommendation and rough estimate in under 2 minutes.
Use the CalculatorReal estate video in Sydney and NSW typically starts from $1,500 for a standard walkthrough and runs to $4,500+ for a full cinematic package with drone, lifestyle footage, and an agent intro. The exact figure depends on property size, whether drone coverage is needed, and turnaround time. These are estimates only. Use the Video Project Calculator or contact the team for a tailored quote.
No. The Standard package is ground-only. Drone coverage starts at the Premium tier. If a listing has a strong aerial angle, a pool, acreage, waterfront, it is usually worth the upgrade, but it is not forced into every quote.
Standard turnaround is 2-3 business days from the shoot. Larger cinematic packages with more footage and a longer edit can take a little longer. If a listing is going live on a tight auction or open-home date, say so upfront and the schedule gets built around it.
618 Media works across Sydney and NSW, not just the inner city or eastern suburbs. Property size and location affect the quote through shoot time and complexity, not through a separate travel fee tacked on afterward.
For most listings, yes. Video gives buyers a sense of flow between rooms that a photo gallery can't, and it performs better as a shareable asset for social and portal listings. It won't replace photography, the two do different jobs, but pairing them consistently outperforms photos alone on engagement.
618 Media is a video production company based in NSW, working with businesses, artists, and organisations across Sydney and NSW on music videos, brand stories, corporate video, event coverage, real estate, social media content, and more.
Every project starts with a conversation about what you want to achieve. We handle everything from concept through to final delivery.
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